Why keyword research and topic clusters are listed as SEO agency techniques although we encourage you to concentrate on topic clusters instead of keywords?
Because keywords continue to be important.
While it’s important to organise information topically, it’s also a mistake to neglect keywords totally. Keywords serve as markers for Google’s spiders, indicating subjects and giving suggestions about the nature of the website’s content. By conducting keyword research, you may learn who is looking for the subjects you want to blog about, making it simpler to generate blog posts or other forms of content that respond to clients’ particular inquiries while also increasing brand awareness.
You may access keyword data with a variety of tools:
Moz’s Keyword Explorer is a flexible and dynamic application that covers practically every step of the process. You may also track and examine keywords used by your competitors, as well as analyse metrics, click-through rates, and other effectiveness indicators.
SEMrush: One of the greatest tools for SEO agency analysis, especially when it comes to business information, is SEMrush. By adding your competitor’s URL into the SEMrush search field, you can quickly find and evaluate the keywords they’re employing.
Create content that is compatible with voice assistants.
Do you jot down your thoughts while you speak? You might do that when you’re texting with your buddies on WhatsApp, but not at work. And are you doing a Google search right now? Again, you probably don’t. That is no longer the case, thanks to the invention of voice assistants. With 4.2 billion voice assistants in use globally (and an expected 8.4 billion by 2024), Google searches have gotten more sophisticated, conversational, and complicated. In a world where search engines are becoming more conversational, you must optimise your website for voice recognition.
Use Keywords with a Long Tail
Long-tail keywords, particularly those with three or more words, are important in voice search. To rank for this sort of term, you’ll need to use the following approach to develop content on your website that targets them:
Write a long-form, thorough blog article in which those semantically linked keywords are appropriately positioned throughout.
Make use of structured data.
According to Backlinko, highlighted snippets account for 40% of voice search results. Using procedural code can increase the likelihood of your material being chosen over a competitor’s to answer a voice inquiry.
Headings (Not Just Title Tags!) Should Be Optimised!
Every SEO professional has a moment in their career when they stare up at the sky and scream, “Why Google?” Why?!”
That happened recently, when the SEO community was stunned to learn that Google has begun to automatically alter title tags depending on a page’s H1 header.