The realm of content marketing is now at a crossroads. Today, content marketing, digital publishing, and social media are already congregating. In this essence, you might want to hire the services of a professional San Francisco SEO team who can provide you with the necessary manpower in order for your website to attain an effective mesh between the content, the digital publishing, and its social media integration. Even the realm of the digital marketing landscape is becoming fragmented because this resulted in a change on the way people find, consume and share the content.
Today, we are in an age wherein the existence of content is way different than what it was in the past. With the recent culture of never-ending business, this has nurtured short-attention-spanned people everywhere, thus making the existence of contents more short-lived that before.
- Comparing Traditional Marketing with Content Marketing
Traditional marketing is a way of advertising that communicated the message in a straightforward and understandable format. To put it simply, it is content that confirmed. However, with young marketers, they might be more familiar with advertising that uses the newest technological development, like geo-fencing, or like near field communication, push notification, and other mobile technologies.
This is also the same generation who are strongly aware of the changes in the content landscape. This generation who has already consumed videos on their mobile phones, making interactions with other people in the world through various social media platforms, play in a massively multiplayer online game, are also the same group of the current ecosystem in relation to its continued evolution. Therefore, with traditional marketing, has also evolved into content marketing.
With the changes in culture and society, these subsequently blurred the lines between digital publishing and social marketing. The convergence of both is an uncharted territory which challenged the marketers to be able to have fast-evolving disciplines like content marketing in an objective capacity, which is, realizing without any careful attention. This is because the velocity of change may be greater than the ability to keep up with the pace.
- Is Content Creation an Art, Science or Chaos?
These contemplates as to what should the mindset be in approaching a content. Will the content be and art which is strictly for deep exploration, or will with be a science or will it be something which is mastered by a deep understanding of an algorithm.
Being able to differentiate between art, that is the creative and human elements, and science, that is the technology that helps in the scale and distributes the content are some of the fundamental questions as to the regard of the content ecosystem.
Thus, the two concepts are existing in the same way as that of the different sides of the brain, by providing distinct areas of responsibility. They will not be performing the same tasks, but they will both be working in a vastly complex way which is eventually driven towards the achievement of an ultimate outcome.
- The Disruption in the Current Ecosystem
The algorithm update of Google’s Penguin has indeed brought the SEO industry to a stimulating junction over the past months. There has been a clampdown on what is now deemed as spammy link building tactics, which now forced SEOs to adapt and eventually change their approach.
Furthermore, one curious occurrence is also an increase in the fragmented marketing landscape. This is manifested by a job with data might be accompanied by the title like “analyst” in the past, but today, the very same job is not being called in a number of things aside from data scientist, they may still be insights coordination or innovation manager.
So, with the continuous muddle, ambiguity, and fragmentation of marketing and marketing technology, this led to confound, ambiguous and fragmented increase. You will be encountering questions like where do concept market and with the content ecosystem as a whole exists within this fragmented landscape.
What is going to be the Next Generation of Content Marketing?
Taking into consideration all of the possible factors, one has now to look into the future. This is manifested as to what constitutes value in the content, or the inevitable increase in a content-oriented technology, and as to how doing content in the right way looks like.
One of the core issues with content is that a number of digital marketers have the need to show the value either financial or otherwise for their work. Of course, to effectively execute content marketing is not going to be cheap. This mainly attributed to resource constraints, which includes the availability of professional personnel in journalism, creative, design, PR and outreach. These have been difficult hurdles to overcome.
Indeed, the value is very much tangible in an online marketing sense, but, nonetheless, the inconsistency here is that content is not strictly digital or strictly tradition because it channels both. Therefore, the distinctive way which how one organization approached content marketing, may not provide with the same results for another. So, it is important to be able to understand on what your organization or your site is really trying to achieve, so that when you know, you will then eventually figure out the best way to measure and achieve it.
Thus, by taking everything into consideration, digital marketing disciplines have already reached a tipping point wherein the market forces dictate the principal changes in the technology offered to support these areas of focuses.
- Search engine optimization is now powered by a wide array of suppliers whether it may be based on knowledge tracking technical website analysis and an in-depth backlink analysis, and also, there is even a link removal software.
- Social Media also offers a huge variety of diverse and ever-emerging platforms like Facebook. Instagram, Twitter, and other social media platforms, along with the software for managing them like Buffer, Hootsuite, Tweetdeck, Falcon Social, or Sprout Social.
- Web analytics is that of Google Analytics, Omniture, Piwik and Adobe Analytics.
What will the future be?
Industries like PR and SEO are now cohabiting with traditional marketing roles everywhere thereby enabling one to create opportunities from a unique hybrid on skill sets.