Email Marketing Glossary for this 2022

Email Marketing


If you’re getting started or have already begin with your Email Marketing efforts and you’ve come to this article, here are some terms you should know to nail your strategy and monitor your brand performance.

Hustler Marketing, Ecommerce Email Marketing Agency has shared some of the most important concepts that every marketer should know to keep up with the latest marketing trends, terminology and, pracrtices.

Here are the Top 15 Email Marketing Terms and Definitions every marketer should know.

1. Email Campaign

An email campaign is a series of marketing efforts that serve a purpose or goal by offering valuable content and relevant offers. A successful email campaign should help to promote your brand and increase conversions.

2. Database

A database involves collecting customer data: names, addresses, emails, phone numbers, and more. This information is then analyzed and used to create tailored marketing campaigns for each customer or segment.

3. Email Service Provider (ESP)

Email Service Provider is a software service that enables marketers to send email marketing campaigns to their subscribers.

4. Dedicated IP

Refers to an IP address that is assigned by a service exclusively to your account, meaning that only you can send an email through that IP. A shared IP address then, refers to an IP that is assigned to several users.

5. Blacklist

An email blacklist is a real-time list that marks IP addresses as spammer IPs, this IPs are known to send spam. The blacklists purpose is to filter those emails that will make it to its intended inbox destination.

6. Bounce Rate

The percentage of emails that didn’t successfully reached recipients. Less than 5% of Bounce Rate is an acceptable metric. 

7. CTR

CTR stands for “Click Through Rate”. Indicating the percentage of recipients that click on a link and, it’s calculated by dividing the number of unique clicks by the number of emails that were opened.

8. Conversion Rate

Conversion Rate is the percentage of subscribers that follow through on an email’s CTA (Call to Action), this can be a click, purchase, download or the desired action depending on the conversion goal. This is one of the top indicators of a brand marketing strategy performance.

9. Segment 

A Segment is a smaller group of a list defined and filtered by particular attributes which can be engagement, buying history, product preferences and, more.

10. List

Unlike segments, which are dynamic, lists are static. Lists contain anyone who has subscribed to join the list and will only grow or decrease as people subscribe or unsubscribe. 

11. Double Opt-In, Single Opt-In

An opt-in determines if an email subscriber needs to subscribe – confirm – once or twice. A single opt-in means a user subscribes once while the double opt-in one means a user must subscribe and confirm then through their emai by clicking another link.

12. Plain Text Email

A plain text email is an email sent without HTML, this type of email helps recipients to have better readability and you should probably implement it once in a while.

13. Transactional email 

Transactional emails are automated emails sent from one sender to one recipient, non-promotional email triggered by certain events, interactions or preferences.

14. IP Warming/Warm-up

IP Warming means sending progressively an increasing number of emails out of an IP address to slowly build up the IP’s reputation which in a long term will help with your deliverability and performance. 

15. Marketing Automation

Email Marketing automation is a sequence of emails that are sent after a trigger or event occurs such as, signing up, making a purchase or clcicking a link. This will help you to save time and efforts every time since they are automated messages.

To make the most out of your email campaigns, here are 4 types of data that will power up your email marketing strategy. Own your data and connect with your customers to measure and improve the success of yout marketing efforts.

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